Axiom is one of the fastest growing memory, storage and fiber-optic connectivity providers in the corporate, SMB and government markets. But it had a branding challenge. In a market riddled with poor-quality products, counterfeit solutions and shady warranty coverage, Axiom was having trouble communicating its value as a risk-free alternative to OEM upgrades. This past year, Axiom turned to Jovenville for help.
The team at Jovenville conducted both qualitative and quantitative research through email questionnaires, and created a new brand strategy to help set Axiom and its growing portfolio of high-quality products apart from the competition.