ViewSonic Education Focused Marketing
ViewSonic®, a leading global provider of visual display products, partnered with Jovenville to help them develop a suite of marketing materials.
ViewSonic’s goal was to target the K-12, higher education and enterprise educational markets to sell interactive flat-panel displays to be used in the classroom setting.
Jovenville was responsible for the design, development and delivery of three components: a sales brochure, a promotional flyer insert template and product specification insert template. The Jovenville team was responsible for taking the existing design to a higher level to improve both the story and flow of the content and create a more progressive look and feel. Jovenville also created a design system that was cohesive across all three deliverables.
The content of these pieces communicated ViewSonic’s heritage and how their technology solutions are revolutionizing education for both instructors and students. The overarching design objective was to convey the message that ViewSonic is a progressive and forward-looking company that can leverage their 30-year experience to “future-proof” a classroom.
“We enjoy our relationship with the ViewSonic team, and we appreciated this opportunity to evolve their marketing content,” said Joven Orozco, creative director behind the project. “We can all agree on the value of education, and ViewSonic is helping provide what students and teachers need to succeed.”