The Jovenville team has created a series of products based on two original Netflix series: Ozark and GLOW.
Starring Jason Bateman and Laura Linney, Ozark is a crime drama whose plot revolves around a family that is forced to uproot their lives and move to the Ozark Mountains after a failed money-laundering scheme. GLOW is a comedy about the 1980s women’s pro wrestling circuit called Gorgeous Ladies of Wrestling. Netflix executives recently greenlit both these series to produce a second season.
Inspired by these two shows, Jovenville’s designers developed a series of limited-edition, on-demand products such as tote bags, T-shirts, posters, hats and mugs. The products are available at the online store ohhyeahs.com.
For the past several years, Jovenville has enjoyed a creative partnership with MusiCares® and the GRAMMY Foundation® to promote the annual Concert for Recovery – a fundraising event that helps draw attention to MusiCares’ mission of supporting members of the music community who are struggling with addiction issues.
The 2018 concert was May 10 at the Showbox in Seattle. Marketing materials included an email announcement and digital ads, as well as a tribute journal that was available on the day of the concert. Since the 2018 concert honored Mike McCready, a founding member of the seminal 1990s band Pearl Jam, the Jovenville team built their design inspiration around a theme they called “sophisticated grunge.”
Design elements included the asymmetrical layouts and overlapping elements that characterized many of the DIY rock posters of the era, but updated for contemporary appeal.
The 2018 MAP Fund concert included performances from McCready, as well as music industry luminaries Slash and Duff McKagan of the band Guns N’ Roses and the Red Hot Chili Peppers’ Chad Smith.
Netflix continues to kill it with their original content. Narcos is their addictive series that takes a dramatic look at the infamous Columbian drug cartels of the 1970s. To promote the third season, Jovenville worked with production company Gaumont and licensing agency Evolution to develop design elements for packaging and merchandise.
What Went into It (Our Thinking)
We were given a scope of work that included creating concepts based on the show's themes, so we broke it down around espionage and editorial.
After we arrived at our themes, we turned Narcos into a lifestyle brand. We created designs that honored the themes of the show, but had the same kind of contemporary, urban style that you see in top streetwear labels.
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"Working with Jovenville on the new Narcos style guide was a wonderful experience. Their creativity and design skills were 100 percent on-trend, and they were able to perfectly translate our vision for the brand into incredibly fresh and retail-ready designs...”
EVOLUTION USA, LLC
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What Came Out of It (Our Work)
We created a comprehensive set of art and graphics that licensees could create Narcos packaging and merchandise, such as shirts, jackets, watches, flasks, and shot glasses.
To ensure all licensees remain true both to the spirit and letter of the brand, we also developed an accompanying style guide that dictates how to apply the artwork on products.
Inspired from the famous scene in a 1986 John Hughes flick, Ferris Bueller's Day Off, a restaurant is created named Abe Froman's.
Each year, Jovenville hosts July Fore!, a golf competition to show appreciation for existing clients, act as a sales tool for potential clients and showcase Jovenville’s “no-holds-barred” creative skills.
The invite used a secret agent theme, to engage recipients to get in touch with their inner spy. The direct mailer looked like a dossier with mystery challenges, and a passport featuring the recipient’s photo and full name using variable printing. The package served to facilitate (and reward) different levels of engagement.
In addition to the positive reactions, the promotion brought in business worth about 10% of the company’s annual revenue.
For the past 8 years, the GRAMMY Foundation has tapped creative agency Jovenville to create a full range of innovative marketing materials for each year’s unique event. MusiCares®, together with the GRAMMY Foundation® hosted the annual MAP Fund concert, to raise money and create awareness for MusiCares’ work supporting artist sobriety and recovery resources. It’s a high-profile event that brings together legendary artists and some of the brightest stars in the entertainment industry, and this year’s event honored singer-songwriter Smokey Robinson.
Jovenville created an event program, trade ads, web banners, eblasts, and most notably a 10’ high LED marquee display and the backdrop for the performance stage at the Novo at Microsoft Square (formerly Club Nokia at LA Live).
The Grammy Camp programs provided by Grammy in the Schools is a program offering children the opportunity to experience working on music in an engaging and challenging setting, with the help of industry professionals and guest artists. A simple yet attractive campaign was developed that included the use of flyers, posters, a program, a jazz CD, and silhouettes of past attendees paired with inspirational images.
Jovenville was given the opportunity to create graphics featuring a TableArt dinnerware collection that includes trays, dinnerware, and glassware. The dinnerware is expected to be used across various Canadian malls owned, operated and developed by Cadillac Fairview. The team was inspired by Canadian nature- the mountains, rivers, trees, and etc. Our designers took cues from the location of each mall property as well as the various amenities of the city. Overall, these graphics turned out visually fresh and simple. And that is what makes the product look so appealing.
Cadillac Fairview says, “Working with the team at Jovenville was an absolute delight. Their creative process and approach was both insightful and innovative.”
MusiCares® is one of the top charities in the music business, providing medical and emergency assistance to thousands of musicians and people who support the music industry. The annual MAP Fund concert, a fundraiser hosted by MusiCares® and the GRAMMY Foundation®, raises money and creates awareness for MusiCares®’ work supporting artist sobriety and recovery resources.
The 2017 concert was held June 26 at the PlayStation Theater in New York this year. Marketing materials for the sold-out show included the event program, trade ads, web banners, e-blasts and an LED marquee display.
The star-studded concert honored U2’s Adam Clayton, a longtime supporter of MusiCares®, and featured performances from special guest stars Jack Garratt, Macy Gray, Alicia Keys and the Lumineers, among others.
Through a partnership with custom manufacturer Gooten, specially designed T-shirts commemorated TechCrunch Disrupt, a high-profile national conference for technology entrepreneurs, investors and programmers. The three-day event, which features a variety of workshops, speakers and networking opportunities, was held in New York City in mid-May.
The finished T-shirt designs were available for purchase by TechCrunch attendees, as well as through the online shop at techcrunchstore.com.