John Wayne Airport’s Annual Report, takes a unique approach to highlighting the value John Wayne Airport brings to the community. This theme was executed through the “voice of the customer”—featuring testimonials from real travelers in a professional video format. The wide range of comments and quotes conveys a more personal feel for this year’s Annual Report, giving viewers a more human connection to John Wayne Airport’s value.
This year’s goal was to create a report that would capture the positive praise of many JWA patrons and stakeholders—and deliver that honest feedback in a uniquely interesting way.
Agency principal Joven Orozco said, “John Wayne Airport is such a tremendous asset to so many people in and around Orange County, we really wanted to show the many ‘faces’ behind the service—and to let actual passengers do the talking.”
The agency arrived at a colorful, creative solution. They created an interactive presentation highlighting six different aspects of John Wayne Airport’s value—including the airport’s ever-growing international services, top-notch traveler convenience, unwavering passenger security, a fiscally conservative business philosophy and local flavor—all wrapped in a gorgeous, award-winning facility. This year’s annual report also featured responsive technology, where the website responds to the browser window, whether a desktop computer, a tablet or a smart phone. “The Annual Report uses compelling video testimonials—from patrons as well as community leaders—to paint a stunning portrait of John Wayne Airport’s exceptional value,” Orozco said. “The result is engaging and informative, with a tone that’s upbeat yet professional. Everyone at John Wayne Airport is very enthusiastic about the finished project—and we couldn’t be more pleased.”
To see the live report, log on to www.ocair.com/annualreport.
Each year, Jovenville hosts July Fore!, a golf competition to show appreciation for existing clients, act as a sales tool for potential clients and showcase Jovenville’s “no-holds-barred” creative skills.
The invite used a secret agent theme, to engage recipients to get in touch with their inner spy. The direct mailer looked like a dossier with mystery challenges, and a passport featuring the recipient’s photo and full name using variable printing. The package served to facilitate (and reward) different levels of engagement.
In addition to the positive reactions, the promotion brought in business worth about 10% of the company’s annual revenue.