Inspired from the famous scene in a 1986 John Hughes flick, Ferris Bueller's Day Off, a restaurant is created named Abe Froman's.
Each year, Jovenville hosts July Fore!, a golf competition to show appreciation for existing clients, act as a sales tool for potential clients and showcase Jovenville’s “no-holds-barred” creative skills.
The invite used a secret agent theme, to engage recipients to get in touch with their inner spy. The direct mailer looked like a dossier with mystery challenges, and a passport featuring the recipient’s photo and full name using variable printing. The package served to facilitate (and reward) different levels of engagement.
In addition to the positive reactions, the promotion brought in business worth about 10% of the company’s annual revenue.
For the past 8 years, the GRAMMY Foundation has tapped creative agency Jovenville to create a full range of innovative marketing materials for each year’s unique event. MusiCares®, together with the GRAMMY Foundation® hosted the annual MAP Fund concert, to raise money and create awareness for MusiCares’ work supporting artist sobriety and recovery resources. It’s a high-profile event that brings together legendary artists and some of the brightest stars in the entertainment industry, and this year’s event honored singer-songwriter Smokey Robinson.
Jovenville created an event program, trade ads, web banners, eblasts, and most notably a 10’ high LED marquee display and the backdrop for the performance stage at the Novo at Microsoft Square (formerly Club Nokia at LA Live).
The Grammy Camp programs provided by Grammy in the Schools is a program offering children the opportunity to experience working on music in an engaging and challenging setting, with the help of industry professionals and guest artists. A simple yet attractive campaign was developed that included the use of flyers, posters, a program, a jazz CD, and silhouettes of past attendees paired with inspirational images.
Jovenville was given the opportunity to create graphics featuring a TableArt dinnerware collection that includes trays, dinnerware, and glassware. The dinnerware is expected to be used across various Canadian malls owned, operated and developed by Cadillac Fairview. The team was inspired by Canadian nature- the mountains, rivers, trees, and etc. Our designers took cues from the location of each mall property as well as the various amenities of the city. Overall, these graphics turned out visually fresh and simple. And that is what makes the product look so appealing.
Cadillac Fairview says, “Working with the team at Jovenville was an absolute delight. Their creative process and approach was both insightful and innovative.”
MusiCares® is one of the top charities in the music business, providing medical and emergency assistance to thousands of musicians and people who support the music industry. The annual MAP Fund concert, a fundraiser hosted by MusiCares® and the GRAMMY Foundation®, raises money and creates awareness for MusiCares®’ work supporting artist sobriety and recovery resources.
The 2017 concert was held June 26 at the PlayStation Theater in New York this year. Marketing materials for the sold-out show included the event program, trade ads, web banners, e-blasts and an LED marquee display.
The star-studded concert honored U2’s Adam Clayton, a longtime supporter of MusiCares®, and featured performances from special guest stars Jack Garratt, Macy Gray, Alicia Keys and the Lumineers, among others.