John Wayne Airport (JWA) is particularly proud of the 2015 Annual Report, which demonstrates the airport’s value to the community and features a welcome message from JWA’s new Airport Director, Barry Rondinella. The report also focuses on the ongoing strength of JWA and recent accomplishments in areas that align with Rondinella’s three key goals: maintaining excellent safety and security; offering a superior guest experience; and being a good neighbor to the local communities served.
To see the live report, log on to www.ocair.com/annualreport.
Each year, Jovenville hosts July Fore!, a golf competition to show appreciation for existing clients, act as a sales tool for potential clients and showcase Jovenville’s “no-holds-barred” creative skills.
The invite used a secret agent theme, to engage recipients to get in touch with their inner spy. The direct mailer looked like a dossier with mystery challenges, and a passport featuring the recipient’s photo and full name using variable printing. The package served to facilitate (and reward) different levels of engagement.
In addition to the positive reactions, the promotion brought in business worth about 10% of the company’s annual revenue.
Bayley is particularly proud of the 2016 branding refresh, which demonstrates its unique value proposition while not losing sight of the company's heritage and pride in its talented staff and family-oriented culture. Bayley wanted to keep its "plumb bob" symbol to recognize the past, but modernized the design to be more precise and legible. The company is committed to providing clients with projects that meet the highest standards of quality, safety and integrity. Bayley Construction strives to be a trusted partner through effective communication and collaboration.
"One thing that is certain in our industry, and lives, is change," said Steve Grasso, President of Bayley. "This past year, we took an introspective look at our organization, the changing market landscape and our current marketing efforts and decided to 'refresh' our brand at Bayley."
John Wayne Airport’s Annual Report, takes a unique approach to highlighting the value John Wayne Airport brings to the community. This theme was executed through the “voice of the customer”—featuring testimonials from real travelers in a professional video format. The wide range of comments and quotes conveys a more personal feel for this year’s Annual Report, giving viewers a more human connection to John Wayne Airport’s value.
This year’s goal was to create a report that would capture the positive praise of many JWA patrons and stakeholders—and deliver that honest feedback in a uniquely interesting way.
Agency principal Joven Orozco said, “John Wayne Airport is such a tremendous asset to so many people in and around Orange County, we really wanted to show the many ‘faces’ behind the service—and to let actual passengers do the talking.”
The agency arrived at a colorful, creative solution. They created an interactive presentation highlighting six different aspects of John Wayne Airport’s value—including the airport’s ever-growing international services, top-notch traveler convenience, unwavering passenger security, a fiscally conservative business philosophy and local flavor—all wrapped in a gorgeous, award-winning facility. This year’s annual report also featured responsive technology, where the website responds to the browser window, whether a desktop computer, a tablet or a smart phone. “The Annual Report uses compelling video testimonials—from patrons as well as community leaders—to paint a stunning portrait of John Wayne Airport’s exceptional value,” Orozco said. “The result is engaging and informative, with a tone that’s upbeat yet professional. Everyone at John Wayne Airport is very enthusiastic about the finished project—and we couldn’t be more pleased.”
To see the live report, log on to www.ocair.com/annualreport.
Santa Monica is a dynamic & vibrant city, and the goal was to create a report that was the city's equal. A multi-media platform was created for the report utilizing web, video and social components to entice and convey a range of information to a diverse Santa Monica audience that was the distinction for having a civically engaged community. The cornerstone of the piece is a video that features a variety of Santa Monica’s public officials speaking about it’s recent accomplishments.
The Grammy Camp programs provided by Grammy in the Schools is a program offering children the opportunity to experience working on music in an engaging and challenging setting, with the help of industry professionals and guest artists. A simple yet attractive campaign was developed that included the use of flyers, posters, a program, a jazz CD, and silhouettes of past attendees paired with inspirational images.
The Pedestrian & Bike Safety campaign aims to provide outreach and awareness for tourists and residents to lower the rate of traffic accidents involving bicyclists and pedestrians in Santa Monica. The City was provided with bus ads, coasters, and hotel graphic bulletin boards communicating bike and pedestrian safety messages.
"Hotel Angeleno, a 209 room independent boutique hotel in Los Angeles, was about to undertake a multimillion dollar guest room renovation in January 2016. With that, the hotel had decided to refresh and reposition the brand to a new younger audience. We enlisted the services of Jovenville as the branding, design and concepts were aligned with the Hotel Angelenos vision and strategies.
Working with Jovenville and the creative team was a refreshing exercise in that the Jovenville team was able to connect with the vision immediately and deliver a myriad of fresh designs and concepts as it related to all touchpoints of the hotel. The reconception of the hotel logo, its brand colors and also the creation of its 'We are NOT Square' tagline have elevated the brand and brought the contemporary, clean and vibrant look we were looking for. Brand identity, DND signage, key system, sales kits are all part of the comprehensive work Jovenville has provided for Hotel Angeleno. We will continue to work with Jovenville as new projects come to light.
The feedback from our partners and client base has been tremendous as they look the new look and feel of the brand."
- Dean Yamashita, Director of Sales & Marketing, Hotel Angeleno
The comprehensive Measure M 2015 report was developed for the Orange County Transportation Authority and provided a thorough and transparent overview of the many accomplishments of OCTA's Measure M - Orange County’s half-cent transportation sales tax.
The Blind Center of Nevada assists people who are blind or visually impaired in reaching their highest physical, social, intellectual, and economic potential. After months of planning, this organization is proud to announce its new brand to the community it serves.
“At the Blind Center of Nevada, being blind doesn’t stop members from becoming the best they can be,” said Cory Nelson, Executive Director. “Programs deliver a safe and caring place where people can find hope, learn independence and pursue personal greatness. Our brand’s perception was tied to our past, and we were in need of a fresh, new brand identity – one that would position them for our bright future, while also paying homage to our heritage.”
The new tagline, “Visions of Greatness,” reflects a unique purpose in the community while also highlighting the practical and inspirational nature of its mission.
Jovenville assisted in the rebranding and was responsible for creating a new logo, an updated tagline, refreshed website, and new marketing collateral. Funds raised exceeded goals by double in half the time.