Hotel Angeleno, a 209 room independent boutique hotel in Los Angeles, was about to undertake a multimillion dollar guest room renovation in January 2016. With that, the hotel had decided to refresh and reposition the brand to a new younger audience. We enlisted the services of Jovenville as the branding, design and concepts were aligned with the Hotel Angelenos vision and strategies.
Working with Jovenville and the creative team was a refreshing exercise in that the Jovenville team was able to connect with the vision immediately and deliver a myriad of fresh designs and concepts as it related to all touchpoints of the hotel. The reconception of the hotel logo, its brand colors and also the creation of its 'We are NOT Square' tagline have elevated the brand and brought the contemporary, clean and vibrant look we were looking for. Brand identity, DND signage, key system, sales kits are all part of the comprehensive work Jovenville has provided for Hotel Angeleno. We will continue to work with Jovenville as new projects come to light.