Grammys: Macklemore

We partnered with MusiCares and the Recording Academy to create the campaign for the annual Concert for Recovery honoring Macklemore. Inspired by his lyrics, recovery journey, and advocacy for sobriety, we developed a custom visual language featuring hand-drawn typography, expressive illustrations, and layered photography. The campaign extended across tribute journals, advertising, email marketing, venue graphics, and event displays, creating an authentic, energetic experience that celebrated resilience, recovery, and hope.