The Blind Center of Nevada assists people who are blind or visually impaired in reaching their highest physical, social, intellectual, and economic potential. After months of planning, this organization is proud to announce its new brand to the community it serves.
“At the Blind Center of Nevada, being blind doesn’t stop members from becoming the best they can be,” said Cory Nelson, Executive Director. “Programs deliver a safe and caring place where people can find hope, learn independence and pursue personal greatness. Our brand’s perception was tied to our past, and we were in need of a fresh, new brand identity – one that would position them for our bright future, while also paying homage to our heritage.”
The new tagline, “Visions of Greatness,” reflects a unique purpose in the community while also highlighting the practical and inspirational nature of its mission.
Jovenville assisted in the rebranding and was responsible for creating a new logo, an updated tagline, refreshed website, and new marketing collateral. Funds raised exceeded goals by double in half the time.