Each year, Jovenville hosts July Fore!, a golf competition to show appreciation for existing clients, act as a sales tool for potential clients and showcase Jovenville’s “no-holds-barred” creative skills.
The invite used a secret agent theme, to engage recipients to get in touch with their inner spy. The direct mailer looked like a dossier with mystery challenges, and a passport featuring the recipient’s photo and full name using variable printing. The package served to facilitate (and reward) different levels of engagement.
In addition to the positive reactions, the promotion brought in business worth about 10% of the company’s annual revenue.