Spread The Joy, a Direct Mailer with a personal Touch

The past, present and future story of the El Rey. The historical Landmark, the El Rey Theater, looked to Joven Orozco Design (JOD) to create a small intimate direct mail piece that communicated the heritage of the historic venue. The objective was to remind people the they El Rey is a unique venue located in the heart pf the Los Angeles and host to many great performances. It is also a well-known unique location that could host your next special event such as a corporate event, fashion show, wrap party, location shoot or business meeting.

JOD created a scrapbook type direct mailer that contained old photos showing the El Rey’s rich heritage and new photos that displayed the recent renovation. There was a page inside devoted to what the venue has to offer such as food, drink, sound quality and lighting specifications. The challenge was that the place had a dual purpose of informing and holding the typical proposal sent out to individuals interested in renting the venue. The book kept getting bigger as more pages were added but we manage to keep it intimate by creating a spot where the proposal could be slipped in.

“El Rey does little advertising, we felt that it was important to capture the essence of this great venue in the one piece that touches their potential customers. No wonder we won a Addy with this great piece.”- Joven Orozco. Principal & Creative Director.