SMART MOVE

Joen Orozco Design (JOD) was challenged to create a brochure for the Orange County Transportation Authority (OCTA) that explained the benefits of their program Goods Movement. Goods Movement represents the industry dedicated to transporting goods and products from our ports to our stores. The objective of the brochure is to increase awareness of this program and inform the community of the negative impact this industry has had on our communities and infrastructures. The goal of the brochure is to get the public involved in protecting their communities against the harmful impacts through education and reasonable solutions.

The challenge was to clearly explain the facts and solutions of this program in an interesting way. JOD created a designed piece that used motion arrow graphics to quickly get the facts and stats across. The graphics, pictures and copy work together to engage the reader and deliver the information in a concise manner.

"It’s such a reward to be a part of a campaign that’s helping the local community." – Joven Orozco, Principal & Creative Director.

Joven Orozco Design, established in 1995, is a Newport Beach leading creative design firm for consumer companies. JOD increases brand value for products and services in areas of identity, packaging, print collateral and website development.

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