For the past several years, Jovenville has enjoyed a creative partnership with MusiCares® and the GRAMMY Foundation® to promote the annual Concert for Recovery – a fundraising event that helps draw attention to MusiCares’ mission of supporting members of the music community who are struggling with addiction issues.
The 2018 concert was May 10 at the Showbox in Seattle. Marketing materials included an email announcement and digital ads, as well as a tribute journal that was available on the day of the concert. Since the 2018 concert honored Mike McCready, a founding member of the seminal 1990s band Pearl Jam, the Jovenville team built their design inspiration around a theme they called “sophisticated grunge.”
Design elements included the asymmetrical layouts and overlapping elements that characterized many of the DIY rock posters of the era, but updated for contemporary appeal.
The 2018 MAP Fund concert included performances from McCready, as well as music industry luminaries Slash and Duff McKagan of the band Guns N’ Roses and the Red Hot Chili Peppers’ Chad Smith.